The realm of non-fungible tokens (NFTs) is constantly expanding, as shown by the fact that Ubisoft’s Rabbids are now available on Reddit in the form of free NFT avatars.

Image: Reddit/Decrypt.


These quirky white alien rabbit creatures, known for their presence in video games and crossovers with Nintendo’s Mario franchise, have captured the attention of Redditors. In this article, we’ll explore the phenomenon of Rabbid NFTs on Reddit and their significance in the broader NFT landscape.

The Rabbids’ Arrival on Reddit

Ubisoft’s Rabbids have gained popularity over the years, captivating gamers with their humorous antics. Now, Redditors have the opportunity to claim Rabbids-themed NFT avatars for their profiles on the social forum site. These digital collectibles, built on the Polygon blockchain, feature various Rabbid characters in different outfits and poses, including their iconic weapon, the plunger.

Reddit’s NFT Success

Reddit’s previous NFT launch of “Snoo” avatars in July 2022 garnered significant attention, becoming one of the most notable brand NFT releases to date. The Snoo NFTs, inspired by Reddit’s humanoid alien mascot, have seen tremendous success, with a market cap surpassing $330 million. Reddit has distributed over 13.5 million Polygon NFTs to date, with the majority given away as freebies to Reddit users. The platform’s NFTs have witnessed substantial secondary sales volume, amounting to over $32.6 million.

Ubisoft’s Embrace of NFTs

Ubisoft, the renowned game developer, has been exploring the realm of NFTs. While facing some initial criticism for Tezos NFTs in a game release, the studio continues to venture into the world of digital ownership. Ubisoft’s collaboration with Integral Reality Labs (IRL) for Assassin’s Creed “Smart Collectibles” showcases their ongoing interest in crypto. Furthermore, Ubisoft previously incorporated Rabbids into the Ethereum metaverse game, The Sandbox, and even launched a crypto token game featuring the funny bunnies for the charity Unicef.

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The Significance of Rabbid NFTs

The arrival of Rabbid NFTs on Reddit signifies the growing appeal and market demand for unique digital collectibles. Reddit users’ enthusiasm for the platform’s NFT avatars and their subsequent “sold out” status further highlights the NFT craze. Additionally, the partnership between Reddit and Ubisoft showcases how both entities recognize the potential of NFTs and are actively exploring the opportunities they present.

Expanding the NFT Ecosystem

The integration of Rabbid NFTs into Reddit expands the NFT ecosystem and attracts a wider audience to the world of digital collectibles. By allowing Redditors to swap their Snoo avatars for Rabbids, this collaboration taps into the creativity and engagement of the Reddit community. It also introduces more individuals to the concept of NFTs, fostering greater awareness and participation in the burgeoning NFT market.


Ubisoft’s Rabbids invading Reddit as free NFT avatars signifies another exciting development in the world of digital collectibles. With Reddit’s previous success in launching NFTs and Ubisoft’s ongoing exploration of the NFT landscape, the collaboration between these two entities demonstrates the increasing significance of NFTs in the broader market. The introduction of Rabbid NFTs on Reddit expands the NFT ecosystem, attracting new participants and contributing to the continued growth of this innovative sector.

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