The NFT market has witnessed a remarkable resurgence in January 2023, as sales volume soared to reach $1 billion. This rebound can be attributed to several factors, including the easing of macroeconomic tensions, the launch of new collections by prominent industry players, and a significant increase in transactions and trading volume.

NFT Market Rebounds in 2023: January Sales Reach $1 Billion.

In this in-depth analysis, we will explore the various aspects of this NFT market recovery, its implications for the blockchain industry, and the potential opportunities for entrepreneurs looking to enter the NFT marketplace.

NFT Market Overview

The NFT market experienced a slump towards the end of 2022, raising concerns about the long-term viability of the sector. However, January 2023 saw a remarkable turnaround, with sales volume reaching its highest since June 2022. This growth has been fueled by several factors, including easing macroeconomic tensions, new collections launched by industry giants, and an increase in transactions and trading volume.

Key Statistics

  • NFT trading volume reached $946 million in January 2023, a 38.5% increase from December 2022 (source: Dapp Industry Report)
  • NFT sales skyrocketed, with a total of 9.2 million sold in January 2023, a 42% increase from the previous month (source: Dappradar)
  • Ethereum remains the dominant blockchain for NFTs, accounting for over 78% of all transactions
  • The Polygon blockchain experienced a massive influx of traders, growing 124% to reach $46 million in January 2023
  • Solana and Ronin follow closely behind, with  with 4.2 billion  and 3.7 billion in all-time sales, respectively

Factors Driving the NFT Market Rebound

Several factors have contributed to the resurgence of the NFT market in January 2023. These include the following:

Easing Macroeconomic Tensions

The global economy experienced a period of uncertainty towards the end of 2022, which had a negative impact on the NFT market. However, as macroeconomic tensions subsided, the market began to show signs of recovery. Decreasing inflation and slowing interest-rate increases are benefiting risk assets across the board, and the NFT market is no exception.

Launch of New Collections

The NFT market rebound has been further fueled by the launch of new collections by some of the industry’s largest players, including Yuga Labs, Doodles, and Moonbirds. These new collections have generated significant interest among collectors and investors, driving up demand for NFTs and boosting market activity.

Increase in Transactions and Trading Volume

In January 2023, the number of NFT transactions and trading volume experienced a significant increase. This surge in activity can be attributed to growing consumer interest in NFTs, as well as the launch of new collections and the easing of macroeconomic tensions. As a result, the NFT market has become more liquid and dynamic, providing a favorable environment for buyers, sellers, and creators.

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Impact of Prominent Industry Players

The role of industry giants such as Yuga Labs, Doodles, and Moonbirds cannot be understated in driving the NFT market rebound. These companies have launched new collections that have captured the attention of collectors and investors, driving up demand for NFTs and boosting market activity.

Yuga Labs

Yuga Labs’ latest collection, the Sewer Pass, serves as a key for the company’s new blockchain game. The Sewer Pass made up 34.3% of all NFT transactions in January 2023, highlighting the significant impact of this collection on the market’s resurgence.


Doodle’s acquisition of an Emmy-nominated animation studio has further bolstered confidence in the NFT market. The company’s average price increased by 1.82% in January 2023, reflecting the positive market sentiment surrounding this acquisition.


Moonbirds’ contract with a Hollywood talent management company has also contributed to the NFT market rebound. According to NFT Price Floor, Moonbirds’ average price increased by 3.43% in January 2023, indicating strong market support for the company’s initiatives.

NFT Marketplaces: Traders vs Collectors

NFT marketplaces have played a significant role in facilitating the growth of the NFT market. As the market has evolved, different types of marketplaces have emerged, catering to the needs of traders and collectors alike.

Marketplaces for Traders

Marketplaces aimed at traders are gaining ground on those geared towards collectors. Platforms like Blur, known for their low marketplace and creator fees, have consistently been a popular choice among NFT buyers and sellers. Blur has maintained a 20% share in the NFT market for the past three months, highlighting the growing preference for trader-focused platforms.

Marketplaces for Collectors

Collectors have also benefited from the growth of the NFT market, with platforms like OpenSea continuing to dominate the space. OpenSea generated a trading volume of 495 million in January 2023, earning substantial revenue of 12.3 million from platform and creator fees. The platform’s longevity and user familiarity have contributed to its success, making it a trusted and preferred choice among NFT enthusiasts.

Diversification of NFT Collections and Blockchains

As the NFT market continues to grow, creators and projects are exploring new opportunities and diversifying their alliances to different blockchains. This diversification is driving new use cases for NFTs and broadening their appeal to a wider audience.

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DeGods and y00ts

Some NFT collections, like DeGods and y00ts, are diversifying their alliances to different blockchains, attracting other holders seeking new opportunities or value elsewhere. This diversification is driving new use cases for NFTs as creators and projects look to capitalize on the bullish market.

Polygon Studios

Ryan Wyatt, CEO of Polygon Studios, has highlighted the company’s focus on tapping into the untapped potential of web3 by onboarding large enterprise brands, DeFi platforms, and gaming companies. This approach has contributed to the growth of the NFT market by fostering innovation and opening up new opportunities for creators and investors.

Blockchain Gaming and DeFi: Signs of Recovery and Growth

The NFT market rebound has also had positive implications for the broader blockchain industry, with both the blockchain gaming and DeFi sectors showing signs of recovery and growth.

Blockchain Gaming

In January 2023, the blockchain gaming sector witnessed impressive growth, increasing its dominance from 45.2% to 48%. This growth aligns with the findings of a recent 2022 report by DappRadar, which showed the blockchain gaming industry gathering momentum.

DeFi Sector

The DeFi sector has also shown signs of recovery, with the Total Value Locked (TVL) rising 26.8% from December to January. This growth suggests that the DeFi market is regaining strength, providing a positive outlook for the broader crypto market.

Solana: A Resurgence in Usage

Another notable development in the blockchain industry is the resurgence in the use of Solana. After the collapse of FTX, users seem to be returning to the Layer 1 blockchain. In January 2023, Solana reached 53,683 daily Unique Active Wallets (dUAW), a 70% increase from the previous month. This growth was driven by the increased usage of DeFi dApps such as Raydium, MeanFi, Orca, and Saber.

Lido Finance: The Largest DeFi Protocol

The DeFi landscape has been undergoing a major shift, with new protocols like Lido Finance rising to the forefront of the industry. According to DappRadar, Lido Finance has recently surpassed Maker DAO as the largest DeFi protocol, largely due to the increased popularity of Liquid Staking Derivatives (LSD). The transition of Ethereum to a Proof-of-Stake (PoS) system has been a key factor in the growing interest in LSDs, with Lido Finance capitalizing on this trend to boost its fee revenue and market position.

Is Now the Right Time to Launch an NFT Marketplace?

With the NFT market showing signs of recovery and growth, many are wondering if now is the right time to launch a new NFT marketplace. However, there are several factors to consider before making this decision, including competition, costs, market demand, and the legal and regulatory environment.

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The NFT market is becoming increasingly crowded, with new marketplaces launching regularly. To stand out, you’ll need to offer something unique, whether it be a specialized niche, innovative technology, or a user-friendly platform.


Launching an NFT marketplace can be expensive, as you’ll need to invest in technology, marketing, and other resources. Before taking the leap, make sure you have a solid business plan in place and have considered the costs involved.

Market Demand

While the NFT market is growing, it’s important to consider the specific demand for your marketplace. Are there enough buyers and sellers in your target market to make your marketplace viable?

Legal and Regulatory Environment

The NFT market is still evolving, and regulations are changing rapidly. Before launching an NFT marketplace, it’s important to make sure you’re aware of the legal and regulatory requirements and have a plan in place for compliance.

Developing an NFT Marketplace: Key Steps

If you decide to pursue the development of an NFT marketplace, here are some steps to consider:

1. Conduct market research to understand the current trends and opportunities in the NFT market

2. Define your target audience and identify their needs and preferences

3. Choose your blockchain platform, considering factors such as market share, user base, and technical capabilities

4. Design a user-friendly experience that is accessible to a wide range of users

5. Secure your platform to protect against hacking and fraud

6. Build strong partnerships with artists, collectors, and investors to increase visibility and credibility

7. Launch and promote your marketplace using various NFT marketing strategies

By following these steps, you can create a platform that is secure, user-friendly, and appealing to both artists and collectors.


The NFT market’s rebound in January 2023 has been fueled by several factors, including easing macroeconomic tensions, new collections launched by industry giants, and an increase in transactions and trading volume. As the market continues to grow and evolve, opportunities abound for entrepreneurs looking to enter the NFT marketplace. By carefully considering the various factors impacting the market and following a strategic approach to development, new entrants can capitalize on the growing interest in NFTs and contribute to the ongoing success of the industry.