Apple’s entry into the mixed reality market with its Vision Pro headset has sparked curiosity and apprehension, especially in comparison to Meta’s offerings. Mark Zuckerberg, CEO of Meta, expressed his views on Apple’s headset during an all-hands meeting, highlighting divergent philosophies and emphasizing the differences in their values and overarching goals. This article explores the features and implications of Apple’s Vision Pro headset, its positioning in the market, and the contrasting visions of Meta and Apple.


Apple Vision Pro Features and Pricing

The Vision Pro headset is characterized by its advanced technologies, including control through eye movements and hand gestures, eliminating the need for controllers. It boasts a translucent display and a lighter design, providing a personalized virtual reality experience. However, these features contribute to a higher price point, starting at $3,500, positioning it as the most expensive mixed-reality gear available. Apple’s deliberate focus on providing a compact wearable form factor and tight integration of hardware and software has resulted in what Apple claims to be the most advanced personal electronics device ever created.

Contrasting Philosophies: Meta vs. Apple

Zuckerberg emphasized Meta’s vision for the metaverse, a fundamentally social concept that encourages active engagement and participation. In contrast, Apple’s Vision Pro appeared designed for solitary use, featuring demos with individuals sitting alone on a couch. Meta’s headset, the Meta Quest, and Meta Quest Pro, are designed to foster virtual communities and promote interaction. Apple’s approach, as revealed during the Worldwide Developers Conference, focuses on spatial computing and creating a standalone spatial computer that enhances work, gaming, and communication experiences in short bursts. Apple’s deliberate omission of terms like “metaverse” and “AR/VR” in its marketing indicates its distinct positioning in the mixed reality landscape.

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Apple’s Acquisition of Mira

Following the launch of Vision Pro, Apple confirmed its acquisition of Mira, an augmented reality startup specializing in hands-free, smartphone-powered headsets. Mira’s headsets are purpose-built for industrial applications, catering to sectors such as manufacturing, mining, and defense. This strategic acquisition further strengthens Apple’s presence in the mixed reality market and expands its capabilities beyond personalized virtual reality experiences.

Market Implications and Future Outlook:

Apple’s entry into the mixed reality market adds another formidable competitor, challenging Meta’s leadership in the industry. The Vision Pro headset’s advanced features and Apple’s reputation for quality and innovation position it as an attractive option for consumers and professionals seeking immersive experiences. As the market evolves, the competition between Meta and Apple is likely to drive innovation, pushing the boundaries of mixed reality technology.


Apple’s Vision Pro headset marks the tech giant’s foray into the mixed reality market, offering advanced features and a personalized virtual reality experience. While Mark Zuckerberg highlighted the divergent philosophies of Meta and Apple, emphasizing the social nature of the metaverse, Apple’s focus on spatial computing and short-burst experiences sets it apart. With its recent acquisition of Mira, Apple strengthens its industrial applications and expands its capabilities in the mixed reality landscape. As the competition between Meta and Apple intensifies, consumers and professionals can expect further advancements in mixed reality technology, paving the way for exciting and immersive experiences.

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